Coca Cola and its brands need no introduction.
It was Hunter Johnstone’s expertise and extensive knowledge of Subway’s objectives and processes that led to the company being appointed to produce promotional activity for Coca Cola to help their brands grow within the Subway estate. This activity varied from producing POP for all brands to joint promotional activity for individual products on sale in Subway stores. Attractive and impactful Point of Purchase material is vital to give stand out for brands in a busy environment and help promote the up sell of a Sub and a drink.
Hunter Johnstone produced a range of POP material for use on the in-store chiller cabinets and at the tills to create awareness and encourage impulse purchase. HJMS have also created and administered promotional activity linked to individual brands to encourage trail and sampling.
An Oasis Tuesday promotion was devised for all stores in the Tyne Tees region with customers receiving a free bottle of Oasis on the purchase of any 6-inch Sub each Tuesday. This successful activity was supported by a 6-sheet campaign, in-store POP and staff t-shirts.
Skill sets used…